The I Heart Series is Made of Maple's most straightforward collection: a simple heart graphic standing in for the word "heart," paired with the name of a Canadian province or territory. It is a design format familiar from city and state pride merchandise around the world, applied here to all ten provinces and three territories, plus a national version for Canada as a whole.

The Background Story

Made of Maple exists to spread national pride across Canada, one piece of clothing at a time, and to do it in a way that keeps money inside the country: 10% of gross proceeds go to Wounded Warriors Canada, and 100% of net proceeds stay in Canada. The I Heart Series takes that mission down to the provincial level. Rather than asking every Canadian to wear the same national design, the collection gives Ontario, Alberta, Quebec, Nova Scotia, and every other province and territory its own version.

That regional split matters for a country the size of Canada. Someone from Yukon and someone from Prince Edward Island are both proudly Canadian, but they identify with very different landscapes, histories, and local cultures. The I Heart Series lets both of them wear something specific to where they are from, while still fitting into the same collection and the same brand identity.

The Design Style

Every shirt in the I Heart Series follows one format: "I [Heart Graphic] [Province or Territory]" printed on a unisex classic tee, priced at $29.99. The heart replaces the word "heart" as a graphic, keeping the design clean and legible at a glance. This format has a long history in regional pride merchandise, and Made of Maple applies the same visual shorthand across the entire Canadian map.

Because the collection covers so much ground, it runs to 67 items once color and print variants are included. Each province and territory appears in multiple print runs, giving shoppers a few options for the same "I Heart" design depending on shirt color and print finish.

The Full Lineup

The I Heart Series covers Canada from coast to coast to coast:

•      I Heart Canada — the national version for shoppers who want to represent the whole country rather than one region.

•      I Heart Ontario, I Heart Quebec, I Heart British Columbia, I Heart Alberta, I Heart Manitoba, I Heart Saskatchewan — the six largest provinces by population.

•      I Heart Nova Scotia, I Heart New Brunswick, I Heart Prince Edward Island, I Heart Newfoundland & Labrador — the four Atlantic provinces.

•      I Heart Yukon, I Heart Northwest Territories, I Heart Nunavut — the three northern territories.

Every design sits at the same $29.99 price point on the same unisex classic tee, so the only variable across the collection is which province or territory a shopper wants on their chest.

Who Wears the I Heart Series

This collection works well as a gift for anyone who has moved away from their home province, a student heading to university in another part of the country, or a traveler picking up a souvenir specific to where they visited rather than a generic Canada design. It also fits family reunions and regional pride events, where a group from the same province can all wear the same "I Heart" design as a matching set.

Because the collection spans every province and territory individually, it also works for people building a personal collection of designs tied to places they have lived, worked, or traveled through. A shopper who grew up in Manitoba, went to school in Nova Scotia, and now lives in British Columbia can own a shirt for each chapter.

A Simple Design With a Bigger Purpose

The I Heart Series keeps its design language simple on purpose. A heart and a place name need no further explanation, and that simplicity is what makes the collection easy to shop across all 13 provinces and territories in one sitting. Behind that simple design sits the same commitment running through every Made of Maple collection: 10% of gross proceeds from every I Heart Series tee goes to Wounded Warriors Canada, and the rest stays invested in Canada.